Tim Rutten writes a nice analysis of the brand challenges faced by Toyota and Tiger Woods in today’s Los Angeles Times. While I am not a brand expert, I have quite a bit of experience in a variety of communications. Both Toyota and Tiger Woods have mishandled almost every step in their public relations efforts. Tiger Woods’s press conference yesterday showed, yet again, that he has retained poor advisors. Jason Sobel of ESPN has a good review of his remarks.
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