1989 toyota crown royal saloon G sale MS135 AT fully loaded 27,000km around 3.0G
Kuroyanagi Shouten Ltd Japan.
#510 Castle May, 3-1422 Ueda-Higashi
Tenpaku, Nagoya Japan 468-0006
ks.nra30133@gmail.com
fax +81 52 803 1870
tel +81 90-1417-1403
http://111kuroyanagi1.wordpress.com/
http://nagoyajapan1.wordpress.com/
http://japancarexport.at.infoseek.co.jp/index.html
http://ukcanada.hp.infoseek.co.jp/GTR.html
http://kuroyanagikazuo.hp.infoseek.co.jp/index.html
On March 21st, 2006 @ 9:50 PM PST Twitter co-founder, Jack Dorsey, posted his first tweet for all the twitterverse to see. Of course, the twitterverse then did not contain the 50,000,000+ tweets it now contains, but that just goes to show you how huge twitter has become in its 4 short years on Twittearth.
It has even been confirmed that “Twitter” will be inducted into the Collins English Dictionary.
IMO, Twitter is a useful platform for big corporations, celebrities, and other out-of-reach public figures to reach the street. One example: look @Toyota. 10 years ago they would have had a spokesperson addressing Toyota’s recall and accompanying legal drama by releasing statements to the media. Consumers would have no way to directly vent to Toyota. But today, they do.
I can go on with examples of how Twitter benefits consumers, and the public in general. It gives us a voice. The web 2.0 all together gives us an opportunity to be heard. I must admit though, I am not a fan of how Twitter is used between everyday Joes’ like you and me. Is it necessary to post tweets during child birth, like @sara (wife of CEO and co-founder Evan Williams)…? I am not a supporter of broadcasting our every single little life detail. Something about it makes me eerie.
How do you feel about Twitter?
The persist four automobiles I actually suffer from owned tend to be Toyotas – Three Camrys plus the Matrix. About that could be still challenging though to behalf of me to claim, less than I currently now not have religion which Toyota puts quality and caring concerning the customer prior to financial considerations. I used to be willing to chop them a handful of slack once the floor mat and then the gas pedal incidents but the Prius brake problems started me thinking on hand has been a systemic management difficulty and now hearing about Corrollas stalling and the overall Toyota management downplaying the incidents displays me there is the legal system-wide management disease. I am not trying to find a recent automobile, but
if I were, I would be shopping at Subaru, Honda, and Ford.
Here is the jump off for a new Centerville joint… this is the view coming down off the hill toward Centerville beach, right after passing the defunct Naval Base (whuch is getting completely torn out)… i’ve been wanting to do this one for a minute….
Biz Television welcomes The David Magee Show. David Magee hosts a syndicated radio show on business and life. Magee is the author of non-fiction books including How Toyota became #1 and Turnaround: How Carlos Ghosn Rescued Nissan. David has contributed to several media outlets including NPR, CNBC, Fox Business, and The Wall Street Journal. He is the founder of Jefferson Press, and co-owner of Rock Point Books.
Check him out at Live. Loud. Clear.
The disgrace of Tiger and the never-ending freefall of Toyota, while seemingly unconnected, are in fact – from a brand perspective – very similar.
When word broke of Tiger’s infidelities, the world was shocked. Throughout his career, Tiger had painstakingly cultivated his image as a fierce competitor, shrewd business man, generous philanthropist and private family-man (portrayed as a dedicated husband and father.) Tiger really was, well…a tiger.
For Toyota, its name has become synonymous with quality. Toyota grew over the decades through truly innovative manufacturing processes and a unique companywide organizational culture, the likes of which had never been seen before. Yet over the course of just a few months, the Toyota brand name has been battered about, causing the company’s once-impeccable luster to lose much of its shine.
Could Tiger or Toyota have prevented their brand names from morphing into entities that none of us could have imaged? Absolutely. No one but Tiger could have stopped his actions. And no one but Toyota could have seen and fixed its problems. Indeed, both Tiger and Toyota have a long way to go to get their houses in order. Yet both Tiger and Toyota could have kept much of their respective brand names in tact by having a better communications strategy to the public.
While each crisis is unique and has its own set of challenges, if Tiger and Toyota had followed the following fundamental communications rules, I think the public would have been much more forgiving, and the media scrutiny much less intense. In short, the Tiger and Toyota brands would not have been as severely damaged as they are now. Both Tiger and Toyota now face the daunting task of rebuilding their images and regaining the public confidence they had spent years carefully cultivating.
To other Tiger and Toyota brands out there, heed the following in times of crises:
Be Quick – The Tiger imbroglio began on Thanksgiving eve, but Tiger did not make his public statement/apology until Feb.19. During this time, the media and others were doing the talking and the speculating. Tiger lost his opportunity to tell his side of the story at the beginning, thereby missing his chance to tamp down rumors and curry favor with the general public, including his fans, fellow golfers and sponsors. Toyota, meanwhile, has also been extremely slow in getting its highest level executives to discuss this situation. In fact, several long weeks had gone by before Toyota President Akio Toyoda spoke publicly in the U.S.
Be Human – People can have sympathy and empathy, but only when they feel a connection with their fellow human. Tiger’s well-rehearsed public apology, scripted and with note cards, did not convey an apology that was truly from the heart, thereby leaving a lot of people unconvinced or sympathetic. Toyota was dragged in front of Congress, thereby losing any sympathy they could have gained and looking like just another big corporate conglomerate with something to hide.
Show Regret – Did Tiger or Toyota come across as truly apologetic? During Tiger’s speech, he vaguely suggested that his fame and money contributed to, if not justified his actions. Toyota, meanwhile, is dealing with media reports that it may not have been overly concerned about its sticking accelerator pedals when the problem was first discovered. Do these actions show real regret or remorse?
Enact Reform – Both Tiger and Toyota have discussed what they are doing to fix their respective problems. Tiger is in rehab and “focusing on his family,” while Toyota has ordered new parts and trained all of its dealers in order to fix the recalled cars. Yet the public will continue to be skeptical if Tiger’s and Toyota’s reforms fall flat.
Provide Restitution – Toyota is providing restitution to those owners who were involved in accidents caused by their faulty gas pedals. But is it going far enough to appease a skeptical public that sees the organization as slow to react to this crisis? I’m guessing Toyota will probably need to do more in providing restitution as the crisis continues to move on without a clear resolution in place.
Be Honest and Transparent – Does more need to be said about the importance of these two things in a time of crisis? In the early hours after Tiger’s accident at his Florida home, media reports said his wife used a golf club to free him from his crashed SUV. In hindsight, no one now believes this was true. As for Toyota, more reports are coming out about a lack of transparency and honesty regarding their prior knowledge of the faulty gas pedals. As our parents told us, “no one likes a liar.”
So, what do you think? Beyond these thoughts, how else could Tiger or Toyota protected their brand and image in the hours, days and weeks immediately following these respective crises?
For more details on Toyota’s gas pedal issue, click on this link
http://www.autoweek.com/article/20100201/CARNEWS/100209999
A new study gives high marks to more than two dozen vehicle brands for improving their quality in 2010 — including troubled Toyota — but said that many of these names suffer from lousy consumer perceptions.
“Producing vehicles with world-class quality is just part of the battle for automakers,” said David Sargent, vice president of automotive research at J.D. Power and Associates, in a press release. “Convincing consumers to believe in their quality is equally as important.”
He said that it takes “considerable time to positively change consumer perceptions of quality of reliability.”
The study said Toyota — which has come under fire in recent months for problems with sudden acceleration, inspiring a massive recall — “continues to perform well in long-term dependability” and won more segment awards than any other model in 2010.
Toyota owners reported relatively few problems, the study said, with 128 problems per 100 vehicles, compared to the industry average of 155. The results are based on responses from more than 52,000 owners of 2007 vehicles during the time between October and December of 2009.
Read full CNNMoney.com story
